Use of Cookies and Similar Technologies

This policy was last updated on October 9, 2017

What are cookies and pixel tags?

'Cookies' are short strings of text sent to your web browser when you visit a website, which may be "session-only" or "persistent" which lasts more than one visit to allow a visitor to personalize their experience.

'Similar technologies' refer to features which perform a comparable function to cookies although they are technically different.

'Pixel tags' are small blocks of code on webpages or in our emails that allow us to read and set cookies. Pixel tags are often used in connection with cookies to help operate our websites, emails and collect information about online activity.

Why do we use these technologies?

We and our partners use these technologies on most of our sites and mobile applications to monitor and understand your use of our websites, emails, mobile applications and services; improve your user experience and enable personalized features and content; optimize our advertisements and marketing; and assist third-party advertising companies to serve ads on our behalf across the Internet. When we use third-party advertising companies to serve ads on our behalf across the Internet, these companies employ cookie and pixel tag technology on this and other websites in order to help select the ads that are displayed to you. For example, it helps ensure you do not see the same advertisements repeatedly and to display advertisements more specific to your interests. For these efforts we comply with the Digital Advertising Alliance industry standards for Canada and the U.S . For more information on your Ad Choices, please visit one of the links below. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our services outside our site, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.

Some newer web browsers incorporate "Do Not Track" features. At this time, our websites may not respond to "Do Not Track" requests or headers from these browsers. To learn more about your choices about not having this information used by certain service providers, in the US please click here, in Canada please click here, or for European residents, please click here. (Please note: opting out of this practice does not opt you out of being served advertising. You will continue to receive generic ads.)

Type	Purposes	Third party provider name(s) where applicable)	Opt-out mechanism
Required Cookies	These cookies are required to enable core site functionality. Illustrations: Provide secure log-in Remember your reservation	N/A	N/A
Functional Cookies	These cookies allow us to analyze site usage so we can measure and improve performance. Illustrations: Make sure the website looks consistent Gather statistics about the use of our website such as finding out the level of recurrence of our visitors and the most popular content.	Adobe Google Analytics	US & Canada AdChoices EU Cookie Preferences
Advertising Cookies	These cookies are used by us or advertising companies to serve ads that are relevant to your interests. Illustration: Serve ads relevant to your interests	See the appropriate link for: Canada Europe United States	US & Canada AdChoices EU Cookie Preferences
Multimedia Player Cookies	These cookies also known as "Flash" cookies are used in relation to your video/audio player Various browsers may offer their own management tools for removing HTML5 LSOs.	Adobe	Click here

You have additional choices available to control the use of cookies, pixel tags, and similar technologies on our sites and emails. You may set your browser to block all cookies or to indicate when a cookie is being set. It is important to remember that many of our services may not function properly if your cookies are disabled. For example, without setting cookies, we may not be able to save your language preferences or login information.

Mobile Technologies

We use the following similar technologies:

Type	Purposes	Third party provider name(s) where applicable)	Opt-out mechanism
Required Similar Technology	These technologies are required to enable core application functionality. Illustrations: Provide secure log-in Remember your reservation Save volume control preference	N/A	N/A
Functional Technology	These technologies allow us to analyze application usage on your mobile device so we can measure and improve performance. Illustrations: Gather statistics about the use of our application such as how often you use the application or the events that occur within the application Know if you use certain actions in the application, such as call Roadside Assistance or the Contact Us function.	Localytics (acting as data processor)	See your device settings